The Rise of Rosé

Rosé is coming into its own. While this may be surprising to some beverage consumers, it makes perfect sense to sales analysts. And it looks like the trend is here to stay. Total orders climbed over 300% from 2015 to 2016 and continue to grow. There’s no doubt about it: “pink” is gaining popularity, especially among trendy young drinkers -- and anyone who loves the appeal of crisp, clean, elegant wine.

The upward rise of  is, in large part, attributable to a surprising source: greater numbers of male consumers. Rosé is usually touted as a woman’s drink, perhaps due to its color or because it is stereotyped as being overly sweet. Popular Rosés, though, can actually be quite dry. It is shedding its image as a “girly” wine and making inroads with serious wine lovers. And with bros.

Rose for Bros

So popular is this pink drink that a trendy portmanteau has emerged: Brosé. You know - rose for bros. A few brands have even created Rosés by that name. What’s the draw? Oregon Rosé options are unique; Willamette Valley wines are carefully crafted, and the blends of grapes used can lend the pink wines a structure more typical of reds. For many men, and for other wine drinkers, this puts Rosé into a class by itself and boosts its appeal -- especially when the temperature creeps up.

Rainstorm Rosé is a forerunner in this class of crisper, drier Rosés. With an acidic finish and aromas of rose petals, strawberry, and pomegranate seeds, it is perfectly paired with salads full of freshly-picked greens and herbs, grilled chicken, and warm evenings on the patio. Summer months produce the highest Rosé sales, which makes sense-- it’s the season for vacations, celebrations, impromptu gatherings, and picnics. Rosés are certainly indicative of rest and relaxation.

If you’ve been hesitant to try Rainstorm Rosé because it’s too sweet, too clingy, or too pink, you’ll be pleasantly surprised when you pour a chilled glass of the best Oregon Rosé. It will quickly become a summer staple.